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JOHN P. ANDERTON AND RONALD O. VALDISERRI. Journal of Health
Communication, 10:665-671, 2005
Synopsis
Centers for Disease Control and Prevention, Atlanta, Georgia, USA
The recent resurgence of syphilis among men-who-have-sex-with-men (MSM) and
concerns about a potential increase in HIV incidence have sparked public health
authorities to search for new approaches to address this converging problem.
Epidemiologic investigations suggest that the Internet plays an important role
in facilitating syphilis outbreaks. The experience of this pilot will help the
public health community learn more about how to reach targeted online
audiences, and will contribute toward understanding the role of the Internet in
risk reduction strategies aimed at persons who use the Internet to meet sex
partners.
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